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10 Vietnamese M&A and Acquisition Case Studies: In-depth Explanation of Success Factors

ベトナム企業M&A・買収事例10選:成功要因を徹底解説

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ベトナム特化コンサルティング会社、ONE-VALUE株式会社によって運営されています。

Introduction
What we want to convey in this article
  • Vietnam is one of the most active countries in Southeast Asia in terms of M&A transactions. In terms of number of transactions and transaction value, it is second only to Singapore.
  • Due to the privatization of state-owned enterprises, the Vietnamese government has begun to sell off shares in a phased manner. In particular, insurance and pharmaceutical companies are the main targets.
  • Some industries have complex laws and regulations that make it impossible or restrictive to invest in them. It is important to understand the system well. Japanese companies are expected to become more active in acquiring Vietnamese companies in the future.

Introduction

Vietnam has the largest number of M&A deals and transaction value in Southeast Asia, second only to Singapore. In the past, most M&A transactions in Vietnam have been conducted as FDI (Foreign Direct Investment), with the seller being a Vietnamese domestic company and the buyer being mainly a foreign company (Thailand, Singapore, Japan, Taiwan, Korea, etc.).

This report presents examples of M&A transactions conducted by foreign firms in Vietnam in which the industry structure has changed significantly as a result of the transaction, rather than simply because of the size of the transaction.

M&A and Acquisition of Vietnamese Companies

M&A Case Studies①:Sabeco (ThaiBev)

publication dateDecember. 2017
industryfood and beverage industry
case typemajority-owned
buyerThai Beverage Public Company Limited(Thailand)
sellerMinistry of Industry and Trade (Government of Vietnam)
target companySaigon Beer Alcohol Beverage Corporation(Sabeco)
Target Company BusinessProduction and sales of beer and alcoholic beverages
Percentage of acquisition53.59%
Amount of transaction4.8 billion USD



This M&A deal is unique in two respects. First, it is the largest transaction in Vietnam’s history, and second, the foreign company was able to circumvent the Vietnamese government’s “foreign investment restrictions” and successfully acquire a Vietnamese state-owned company.

In this deal, ThaiBev acquired Sabeco through its Vietnamese-capital affiliate called “Vietnam Beverage Corporation,” thus avoiding foreign investment restrictions set by the Vietnamese government (foreign investors cannot hold a majority of Sabeco’s outstanding shares).

Since ThaiBev owns only 49% of the shares of “Vietnam Beverage Corporation” itself, and 51% is held by Vietnamese investors, “Vietnam Beverage Corporation” is legally recognized as a Vietnamese company. Therefore, this M&A transaction was legally considered a transaction between private Vietnamese companies.

Although the Vietnamese Ministry of Industry and Trade has sold its 53.59% stake in Sabeco, it still owns 36% of Sabeco’s shares through the State Capital Management Fund (SCIC), making it Sabeco’s second largest shareholder.

Sabeco will offer beer brands such as “Sai Gon” and “333,” which are especially popular among Vietnamese.

ベトナム企業M&A・買収事例10選:成功要因を徹底解説:Sabecoはベトナム人に特に親しまれている「Sai Gon」、「333」といったビールブランドを展開する
Sabecoはベトナム人に特に親しまれている「Sai Gon」、「333」といったビールブランドを展開する 出所:cafef.vn

ベトナムのビールについては以下の記事で詳しく紹介しています。

M&A Case Studies②:Vinhomes (GIC)

publication dateMay. 2018
Industryreal estate
case typeminority-owned
buyerGIC Private Limited (Singapore government-affiliated very large investment fund)
sellerVingroup(Vietnam)
target companyVinhomes JOINT STOCK COMPANY
target company businessDevelopment of residential neighborhoods, condominiums, and industrial parks
percentage of acquisition5.74%
amount of transaction1.3 billion USD



In May 2018, the Singapore government-affiliated GIC Private Limited investment fund officially announced that it had purchased 153.85 million shares of Vinhomes, representing 5.74% of the outstanding shares, making it the company’s majority shareholder, although the amount invested by the GIC fund was USD 1.3 billion, The GIC fund invested USD1.3 billion in the company, but did not acquire the 5.74% stake for the full amount, but instead partially borrowed against Vinhomes.

GIC has executed the largest cumulative amount of transactions in Vietnam. Currently, some of the largest Vietnamese companies in which GIC has invested include Masan Group (approximately 5% stake), Vietjet Air (approximately 5%), Vinamilk (0.7%), FPT (3.5%), PAN Group, and Vinasun.

Vinhomes is the largest real estate developer in Vietnam. With many large real estate projects in 40 provinces and cities across the country, Vinhomes is a spin-off from the real estate operations of Vingroup, the largest company in Vietnam. With strong support from its parent company, Vinhomes has completed many land development projects in Vietnam to date.

The company has the largest amount of land resources in Vietnam that can be developed in the future, about 10 times the amount of the second largest, TTC Land.

ベトナム企業M&A・買収事例10選:成功要因を徹底解説:ベトナム不動産会社の開発可能な土地の保有面積

ベトナムのVinhomesについては以下の記事で詳しく紹介しています。

M&A事例③:Vinhomes (KKR)

publication dateJune. 2020
industryreal estate
case typeminority-owned
buyerKKR&Co. L.P.(USA)、Temasek(Singapore Government Affiliated)
sellerVingroup(Vietnam)
target companyVinhomes JOINT STOCK COMPANY
target company businessDevelopment of residential neighborhoods, condominiums, and industrial parks
percentage of acquisition5.5%
amount of transaction650 million USD



In June 2020, the Kohlberg Kravis Roberts Investment Fund (KKR) of the United States announced that a group of investors represented by KKR (including Temasek, a very large Singaporean government-owned fund) had signed an investment agreement with Vinhomes Joint Stock Company (Vinhomes).

A group of investors led by KKR invested approximately US$650 million to acquire 5.55% of Vinhomes’ outstanding shares. After this transaction, Vingroup still owns 66% of Vinhomes and remains the number one major shareholder. The Singapore government-affiliated GIC Fund was the second largest shareholder, and the investor group led by KKR became the third largest shareholder.

KKR sees strong growth potential in the Vietnamese real estate industry. Among them, Vinhomes has the largest developable land holdings and was rated the top in Vietnam in terms of residential and industrial real estate development capacity.

There is great potential for the Vietnamese real estate industry and Vinhomes in the future.

ベトナム企業M&A・買収事例10選:成功要因を徹底解説:ホーチミン市のランドマークであるVinhomes社の「Vinhomes Central Park」
ホーチミン市のランドマークであるVinhomes社の「Vinhomes Central Park」 出所:planetofhotels.com

M&A Case Studies④:Big C (Central Group)

publication dateApril. 2016
industryretail
case typeCapital increase, acquisition of control
buyerCentral Group(Thailand)
sellerCasino Group(France)
target companyBig C shopping mall chain
target company businessShopping malls, sports stores, and e-retail operations
percentage of acquisition58,6%
amount of transaction1.05 billion USD



Central Group, Thailand’s largest retailer, acquired a chain of shopping malls in Vietnam called Big C from Casino Group (Casino Group: France) for €920 million (equivalent to USD 1.05 billion) in April 2016.

The transaction gave Central Group a controlling interest in Vietnam’s largest shopping mall chain.

Central Group is one of the largest companies in Thailand, and in addition to retail, it also operates real estate, hotels, restaurants, and other businesses. Meanwhile, BigC operated four large shopping malls, 27 sports stores, 30 apparel stores, one hotel, 21 electronics retailers, one e-commerce channel, and 13 food supermarkets across Vietnam at the time of acquisition.

Central Group continued to use the “Big C” trademark after completing its acquisition of Big C. Beginning in 2020, all Big C stores and shopping malls will be renamed “GO!

ベトナム企業M&A・買収事例10選:成功要因を徹底解説:ビンズオン省の「GO!」スーパーマーケット
ビンズオン省の「GO!」スーパーマーケット 出所: viettimess.vn

ベトナムのスーパーについては以下の記事で詳しく紹介しています。

M&A Case Studies⑤:JOINT STOCK COMMERCIAL BANK FOR INVESTMENT AND DEVELOPMENT OF VIETNAM(KEB Hana Bank)

publication dateOctober. 2019
industrybank
case typeminority-owned
buyerKEB Hana bank(Korea)
sellerJOINT STOCK COMMERCIAL BANK FOR INVESTMENT AND DEVELOPMENT OF VIETNAM(Vietnam)
target companyOINT STOCK COMMERCIAL BANK FOR INVESTMENT AND DEVELOPMENT OF VIETNAM(Vietnam)
target company businessOne of the state-owned banks, loans, credit
percentage of acquisition15%
amount of transaction882 million USD



In 2019, the Bank for Investment and Development of Vietnam (BIDV) issued more than 603.3 million new shares to KEB Hana Bank (Korea) and received USD 882 million in loans from KEB Hana Bank. This was the largest merger and acquisition (M&A) transaction in the history of the Vietnamese banking industry. In addition, there was a special condition that KEB Hana Bank would own 15% of BIDV’s shares for a minimum of five years.

KEB Hana Bank has been found not simply to make financial investments in BIDV, but also to support BIDV in improving its risk management system, diversifying its assets, developing digital banking, retail banking, etc., and training human resources. after issuing new shares to KEB Hana Bank, BIDV’s equity capital increased from VND34.187 trillion to VND40.22 trillion, the highest among Vietnamese banks.

BIDV is one of the four largest state-owned banks in Vietnam (BIDV, Vietcombank, VietinBank, and Agribank). After the M&A transaction was completed, three of the four state-owned banks in Vietnam have foreign strategic partners (major shareholders), and in addition to BIDV, which has a partner from Korea, the other two partners of Vietcombank and VietinBank are Japanese megabanks, Mitsubishi UFJ Bank and Mizuho Bank.

ベトナム企業M&A・買収事例10選:成功要因を徹底解説:BIDVのM&Aはベトナム銀行業界における最大の取引
BIDVのM&Aはベトナム銀行業界における最大の取引 出所:hanoitimes.vn

M&A Case studies⑥:The CrownX(Alibaba)

publication dateJune. 2021
industryretail
case typeminority-owned
buyerAlibaba, Alibaba’s relationship BPEA Fund(China)
sellerMasan Group(Vietnam)
target companyThe CrownX(Vietnam)
target company businessOperation of retail business of parent company MASAN Group
percentage of acquisition5.5%
amount of transaction400 million USD



In mid-June, Masan Group raised a total of USD400 million from Chinese giant Alibaba Group and Baring Private Equity Asia (BPEA), an investment fund involving Alibaba. Rather than investing in Masan Group, Alibaba and BPEA will acquire 5.5% of the outstanding shares of “The CrownX” company (unlisted), a subsidiary of Masan Group.

The CrownX is the company that manages and operates Masan Consumer (daily consumer goods) and VinCommerce (operator of Winmart convenience stores), two of the Masan Group’s key areas of development. Through this transaction, the value of The CrownX, which is unlisted, was valued at USD 6.9 billion.

Under the terms of the deal, VinCommerce also established a business partnership with Lazada, Alibaba’s e-commerce platform operating in Southeast Asia; VinCommerce exchanged information with Lazada and Masan became a supply Masan became a partner.

ベトナム企業M&A・買収事例10選:成功要因を徹底解説:MasanのQuang会長:「The CrownX」を近い将来、ベトナム小売業界の「ユニコーン」にしたい
MasanのQuang会長:「The CrownX」を近い将来、ベトナム小売業界の「ユニコーン」にしたい 出所: vir.com.vn

ベトナムのマサングループについては以下の記事で詳しく紹介しています。

M&A Case Studies⑦:Vingroup(SK Group)

publication dateMay. 2019
industryconglomarate
case typeCapital increase, minority investment
buyerSK Group(Korea)
sellerVincommerce(Subsidiary of Vingroup)、Vingroup(Vietnam)
target companyVingroup(Vietnam)
target company businessParent companies such as Vinhomes(real estate)、Vinfast(automobile)
percentage of acquisition6%
amount of transaction1 billion USD



In May 2019, Vingroup issued 154 million shares to South Korea’s SK Group, while Vincommerce, a subsidiary of Vingroup, also transferred 51.4 million Vingroup (Ho Chi Minh City exchange, code: VIC) shares to SK Group.

SK Group became Vingroup’s third largest shareholder with its investment of approximately USD 1 billion in the transaction, which together with the newly issued shares and the shares transferred, gave it a 6% stake in Vingroup’s outstanding shares.

Vingroup is a very large conglomerate in Vietnam, and its subsidiaries, Vinhomes (real estate), Vinpearl (tourism and hotels), and Vinfast (automobiles), are all leading companies in their respective industries in Vietnam.

Former Prime Minister of Vietnam Nguyen Xuan Phuc (current President of Vietnam) and Chey Tae-won, Chairman of SK Group of Korea, meet at the Prime Minister’s Office (2019)

ベトナム企業M&A・買収事例10選:成功要因を徹底解説:ベトナム前首相Nguyen Xuan Phuc 氏(現ベトナム主席)と韓国SK Group のChey Tae-won会長の会談(2019年)
ベトナム前首相Nguyen Xuan Phuc 氏(現ベトナム主席)と韓国SK Group のChey Tae-won会長の会談(2019年) 
出所:koreatimes.co.kr

M&A Case Studies⑧:Vincommerce(SK Group)

publication dateDecember. 2021
industryretail
case typeminority-owned
buyerSK Group(Korea)
sellerMasan Group(Vietnam)
target companyVincommerce(Vietnam)
target company businessConvenience store operations
percentage of acquisition16.26%
amount of transaction410 million USD



To begin with, it should be kept in mind that in 2022 the parent company of “Vincommerce” company is not Vingroup, but “Masan Group”.

In January 2020, Masan Group acquired from Vingroup the company “Vincommerce”, which operates the “Vinmart” (convenience store chain). Subsequently, in 2021 Masan changed the trademark of the convenience store chain from “Vinmart” to “Winmart”.

Vincommerce was originally a wholly owned subsidiary of Vingroup; from Vincommerce’s inception in 2014 through 2020, it had opened 5,000 stores, but had been in significant losses for six consecutive years. at the time of its acquisition by Masan Group, Vincommerce had accumulated $100 million dollar losses and was completely dependent on its parent company, Vingroup, to fund its operations.

When SK Group invested in Vincommerce, it was shortly after the Masan acquisition, and as of 2022, Vincommerce’s shareholders consisted of the Masan Group with 83.74% and SK Group with 16.26%. With SK Group’s investment, Vincommerce’s enterprise value is estimated at US$2.5 billion.

Unlike convenience stores in Japan, Winmart sells fresh vegetables, fresh meat, etc., and is similar to a small supermarket.

ベトナム企業M&A・買収事例10選:成功要因を徹底解説:Winmart店内。生鮮食品も販売され、小型スーパーのようなイメージに近い
Winmart店内。生鮮食品も販売され、小型スーパーのようなイメージに近い
出所:tuoitre.vn

M&A Case Studies⑨:Vietcombank – Cardif Insurance(FWD Group)

publication dateNovember. 2019
industryFinance and Insurance Industry
case typefull acquisition
buyerFWD Group(Hong Kong)
sellerVietcombank bank(Vietnam)
target companyVietcombank – Cardif Insurance(VCLI)
target company businessbancassurance(over the counter sales (often of financial packages))
percentage of acquisition100%
amount of transactionprivate(Bloomberg forecast: $1 billion)



In November 2019, Vietcombank, Vietnam’s largest bank, and FWD Group signed a 15-year exclusive partnership to sell insurance (bancassurance) at Vietcombank bank counters, while Vietcombank also sold its VCLI insurance joint venture to FWD FWD. Under the agreement, FWD can exclusively sell life insurance products through Vietcombank’s network (customer information, contact points, etc.) for 15 years.

The “Vietcombank – Cardif Life Insurance” (VCLI) joint venture was 45% owned by Vietcombank and 55% by French giant BNP Paribas.

Established in 2008, VCLI is capitalized at VND600 billion, and in 2018, VCLI’s revenue reached VND485 billion (up 49.2% from the previous year). Of this revenue, 87% came from insurance brokerage commissions.

Meanwhile, FWD, an insurance company under the Pacific Century Group (PCG) investment group, had entered the life insurance markets of nine Asian countries, including Vietnam.

ベトナム企業M&A・買収事例10選:成功要因を徹底解説:銀行を通じた保険販売「バンカシュアランス」はベトナムでも盛況
銀行を通じた保険販売「バンカシュアランス」はベトナムでも盛況
出所:tuoitre.vn

M&A Case Studies⑩:Nguyen Kim(Central Group)

publication dateJune. 2019
industryretail
case typeCapital increase, acquisition of control
buyerCentral Group(Thailand)
sellerNguyen Kim Group(Vietnam)
target companyNKT Corporation(Vietnam)
target company businessRetail of electrical products
percentage of acquisition51%
amount of transaction120 million USD



The “Nguyen Kim” electronics retail chain was operated by the “Nguyen Kim Trading JSC” company. However, 100% of the shares of Nguyen Kim Trading JSC are owned by “NKT Corporation” (NKT), the company that is the subject of this transaction. This complex relationship must be kept in mind.

The “Nguyen Kim” electrical retail chain operates mainly in the southern part of Vietnam and is one of the largest retail sellers of electrical products.

Beginning in 2014, Thai giant Central Group held a 49% stake in NKT for five years before acquiring the remaining 51% from Nguyen Kim Group in 2019, completing its acquisition of this entire chain of Vietnam’s oldest electrical products.

However, Central Group did not directly invest in NKT; the M&A was carried out by Central Retail, a subsidiary of Central Group, and other companies under the group. As a result, Central Retail’s ownership is only 81.5%.

According to Central Group, the transaction amounted to approximately USD120 million, of which USD102 million was paid in cash and the remaining amount was accounted for as a forgiveness of Central group’s debt to NTK.

ベトナム企業M&A・買収事例10選:成功要因を徹底解説:日本のビックカメラ等のような電気製品小売店チェーンであるNguyen Kim
日本のビックカメラ等のような電気製品小売店チェーンであるNguyen Kim 出所:nguyenkim.com

Summary

This report presents 10 of the most notable M&A transactions in Vietnam. However, this report only includes transactions carried out by foreign firms. In fact, in recent years, major Vietnamese companies such as Masan Group, Vingroup, Hoa Phat Group, and Vinamilk have also conducted large-scale M&A transactions.

With the development of the Vietnamese economy, many foreign companies have discovered the potential of various industries in Vietnam, and fast-moving companies have already merged, acquired, or acquired Vietnamese domestic companies.

On the other hand, the Vietnamese government has established legal provisions such as “prohibited investment areas,” “conditional investment areas,” and “foreign investment limit ratios” to prevent the takeover of some major industry companies, to prevent market monopolization, and for national defense. This is the first point that Japanese companies considering entry into the Vietnamese market should pay attention to.

The Vietnamese government plans to gradually sell shares in major state-owned companies and privatize them. These companies not only have a long history, but also often have a high market share.

In addition, the corporate value of these state-owned enterprises is very high due to their holdings of land, real estate, and other assets. The sale of these companies will continue to generate large-scale M&A transactions in the future.

Even today, Vietnam’s largest insurance company Bao Viet Group (BVH), leading insurance company Bao Minh Group (BMI), leading plastics producer Nhua Tien Phong (NTP), Vietnam Pharmaceutical Corporation (DVN), and Vietnam State Textile Enterprise Group (VGT) are already on the Vietnamese government’s stock sale list.

ベトナム企業M&A・買収事例10選:成功要因を徹底解説:ベトナム政府に売却される、国営保険会社「Bao Minh グループ」の本社
ベトナム政府に売却される、国営保険会社「Bao Minh グループ」の本社 出所:baominh.com.vn



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